Childhood Obesity - 872 Words

As a child I rode the school bus to and from school with my best friend Nicole. She always sat in the seat across the aisle from me because I could not sit with her. Last month we flew to Vancouver. Nearly ten years later I was still unable to sit with my best friend. Nicole is 397 pounds and takes up two airplane seats. There is a new concern that arises daily regarding healthy lifestyle choices. The rates of hypertension, strokes, cardiovascular disease and diabetes have all increased. The increasing numbers of these chronic diseases closely correlate with increased rates of obesity. Every year this growing epidemic progressively victimizing society’s youngest people – our children. Obesity is currently one of the greatest concerns†¦show more content†¦It is understood that not all children are overweight or obese. Parents of children that are of average weight argue that their child does not need to be physically active because they are not overweight. Physical activity is not targeted at individuals who are overweight; physical activity is part of a healthy lifestyle. The Active Healthy Kids Canada 2009 Report Card states that only 13% of Canadian children are achieving the recommended 90 minutes of physical activity per day (qtd. in â€Å"Fighting,† par 13). Admitte dly, some children have been blessed with favorable genetics; how frequently they participate in physical activity does not make a substantial difference in weight maintenance. Nonetheless, physical fitness provides children with more than just a healthy body weight. Researchers suggest that there are other valuable health benefits associated with physical activity: â€Å"reduced blood pressure[,] increased lean muscle mass, bone mineral density and aerobic capacity[,] and improved flexibility† (â€Å"Fighting,† par. 33). Critics of a mandatory daily physical education class policy contend that it is too expensive to have their children enrolled in a physical education class. Of course, a new pair of running shoes every year does add up. However, it does not compare to the expenses of extra curricular activities outside of school such as hockey. TheShow MoreRelatedChildhood Obesity : A Obesity1247 Words   |  5 PagesChildhood Obesity: A Review to Prevent the Risk Factors of Childhood Obesity in Our Community. The rates of childhood obesity Worldwide are alarmingly high! Obesity is a global nutritional concern and leads to horrible consequences on our children and becomes a worldwide pandemic. Worldwide estimates of obesity are as high as 43 million, and rates continue to increase each year. In this study, people will find healthy tips to prevent childhood overweight or obesity to help children in our communitiesRead MoreThe Prevalence Of Childhood Obesity1678 Words   |  7 PagesThe prevalence of childhood obesity has remained a serious matter in the United States over the years despite its recent decline (Centers for Disease Control and Prevention, 2015). Children who are obese can experience the same devastating health effects as adults who are obese – cardiovascular issues, diabetes, breathing problems, and so forth. In addition, children who are obese are more than likely to become obese as adults, therefore the development of a health fair that would highlight increasedRead MoreThe Effects Of Obesity On Childhood Obesity Essay1953 Words   |  8 Pagesfind out what has caused or what the leading factors to obesity are. Researchers are currently still doing research to find out what causes or what may be the lead to obesity. Childhood obesity is a serious medical condition which considers a child to be obese if their Body Mass Index (BMI) is at or above the 95th percentile for children and teens of the same age and sex. (Rendall., Weden, Lau, Brownell, Nazarov Fernandes, 2014). Obesity is on a rise in the Unites States and all over the worldRead MoreEssay on Childhood Obesity1599 Words   |  7 PagesChildhood obesity is one of the most serious public health challenges of the 21st century. The problem is global and is steadily affecting many low- and middle-income families particularly in the United States. The socioeconomic status of these families contributes to the childhood obesity epidemic. Summary of Article 1 The article, â€Å"Beliefs about the Role of Parenting in Feeding and Childhood Obesity among Mothers of Lower Socioeconomic Status† is a study that was conducted by Alison KalinowskiRead MoreChildhood Obesity : Obesity And Obesity Essay1671 Words   |  7 PagesFight to End Obesity Childhood obesity has increased drastically over the past years and has become a health risk to children. In fact, childhood obesity has doubled in numbers in the past thirty years (Childhood Obesity Facts). Obesity occurs when an individual becomes overweight and can be diagnosed by using the body mass index or BMI scale. Obesity causes many diseases in children which cannot be cured without a doctor, in result, childhood obesity drives high health care costs. The existenceRead MoreChildhood Obesity and Its Effect1260 Words   |  6 PagesChildhood obesity is considered to be a serious issue among our youth. Obesity can cause many types of physical problems, which most are aware of, but it can also cause some undesirable internal feelings within children and adolescents who suffer from it. Self-esteem, or self-worth, is important as it helps develop personality and is a major ingredient to our mental health status (Wang, F. and Veugelers, P. J., 2008). Some have said obesity may e ven have a negative effect on cognitive developmentRead MoreChildhood Obesity : The Adolescent Essay3626 Words   |  15 PagesChildhood Obesity: The Adolescent The Finale Paper Presented to: GEN499: General Education Capstone Instructor: Robert Bass Ashford University By: Ranita Wallace March 27, 2015 Childhood Obesity: The Adolescent Obesity is a growing health problem. Obesity is when individuals are overweight, it causes health problems and is a threat to their lives. Usually obesity is a result from over eating and lack of exercise. Obesity is the cause of many health problems such as diabetesRead MoreChildhood Obesity Essay976 Words   |  4 PagesAccording to a 2010 report by The Centers for Disease Control and Prevention (CDC), the prevalence of childhood obesity has more than tripled in the past thirty years. As well as having an impact on health, studies have cited a relationship between obesity and poor school performance as well as a child’s readiness for learning and education. This can be correlated with studies finding â€Å"obese children have a greater risk of social and psychological problems, such as discrimination and poor self-esteem†Read MoreChildhood Obesity : Obesity And Obesity1505 Words   |  7 PagesChildhood Obesity Introduction Childhood Obesity has become more critical public health issue worldwide. However, obesity ratio varies from country to country. In addition, up to a quarter of Australian children are suffering from childhood obesity and obese children are at higher risk to become obese adult. For this reason, child’s weight always matters because it can impact on their health in future. There may be many reasons which affect childhood obesity including sedentary life style, lack ofRead MoreObesity : Childhood Obesity And Obesity955 Words   |  4 Pageswhere the life expectancy of today’s generation is being threatened. Prevention of overweight and obesity is imperative. Parents, especially mothers play a major role in preventing overweight and obesity among the children. Their knowledge of nutrition, food selection and family meal structure has major impact on their children’s food habit. The preschool age is crucial for the children to learn and develop their lifelong hab its. Education starts from home, where parents are the primary source

The University Of Regina s Environmental Sustainability

The University Of Regina’s Environmental Sustainability Introduction The student and staff population of the University of Regina is soon going to surpass a population of 15,000 students. The growing population of the U of R requires administrative and student action to maintaining environmental sustainability. It is crucial to its maintenance to implement environment sustainability. Environment sustainability can be defined as taking responsible actions towards maintaining the environment and eliminating any type of negative impacts that we produce to negate any environmental damages. Summary The University of Regina takes pride in supporting and taking a leadership role in initiatives that will benefit the environment. For instance, the U of R shuts off the lights by 11 pm, as part of the light-off campaign (On the Way to Sustaining a Sustainable Campus, 2016). In some places around the campus, such as the Riddell Centre, there are different containers for paper, bottles and garbage disposal. Categorizing waste and recycling maximizes recycling potential, and minimizes waste output. Additionally, the on-campus residence there are communal garbage disposal room with large bins for different kinds of waste and recycling such as milk bottle bins, garbage bag bins, recycling paper bins, bins for glass, and all flattened boxes to be thrown in one big bin. Residents are encouraged to put their garbage in their respective spots. The Research and Innovation Centre (RIC) hasShow MoreRelatedCloud Computing Industry Analysis8100 Words   |  33 Pagescountry? The future of legal policies appear uncertain and they can easily keep a lid on growth of cloud computing Environmental IT contributes 2% of the world’s CO2 emissions in the world which is the same as the Airline industry[12]. Other than CO2 emission IT produces 2 million tones of electric waste as well. Cloud Computing is one of the ways to reduce the environmental impact of IT industry. Most of the electric waste would become obsolete with the evolution of cloud computing. FigureRead MoreChapter 6 – Analyzing Business Markets23838 Words   |  96 Pagescontacting users or deciders is playing a gatekeeper role. True (easy) p. 107 13. Interpersonal factors have almost no influence in business purchasing decisions. False (moderate) p. 107 14. The business buying process is influenced by environmental, organizational, and individual factors. True (moderate) p. 107 15. Reading an advertisement about a new business service in a trade magazine to which the purchasing agent subscribes would be an example of how a problem might be recognized inRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Read MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagesand implement a well-defined system of rewards and punishments to control employees. THEORY Y Employees are not inherently lazy. Given the chance, employees will do what is good for the organization. To allow employees to work in the organization s interest, managers must create a work setting that provides opportunities for workers to exercise initiative and self-direction. Managers should decentralize authority to employees and make sure employees have the resources necessary to achieve organizational

Reliability of High-Temperature Electronic - MyAssignmenthelp.com

Question: Discuss about the Reliability of High-Temperature Electronic. Answer: Introduction An insulated-gate bipolar transistor (IGBT) refers to a power semiconductor device usually with three terminals which is primarily used as an electrical switch. IGBTs are gaining great importance in the power electronics from both the served application and installed devices. Currently IGBT module is applicable in a range of applications ranging from wind power production, motor drives, industrial inverters and the HVDC converters(Byron, 2015). A Lot of focus is being put in place for the IGBT module to ensure higher power densities. The higher power densities requires the IGBT to operate under high temperatures. Due to that the system of the IGBT has to be improved to meet the requirements which can allow it to operate efficiently under such conditions of high temperatures. The development of the IGBT power modules has been in the recent past been characterized by the frequent increase in power density with the main aim of reduction of costs of power. The demand for a high power density is directly associated with the current per chip. Increasing the current per chip results in an increase of temperature during operations as shown in the figure below(Christou, 2013). Analyses of the Problem The generator of a wind turbine is usually controlled by a power converter which consists insulated gate bipolar transistors and other components. Increase in the wind speed results to proportional increase of the turbine speed which directly leads to production of high power density. There is a proportional increases in junction temperature with the increase in the power density which is being produced with the IGBT. The temperature which is produced is used to determine the output current which can be achieved by the generator(Claeys, 2013). A power converter which is configured as an H-bridge is usually used for validation. The converter is usually equipped with the Infineon adapter board which is used for monitoring of the thermal behaviour of the components which are usually under the real field conditions(Colin, 2015). State of the Art literature review There are many benefits which are associated with the use of module components which has high junction temperature capabilities such as; the possibility of sinks thermal resistance increasing to ambient, this results in lower cost of the heat sink which has a lower performance such as the case of the windmill generator where higher liquid cooling temperatures are accepted. Due to the increase in temperature all the components which are surrounding the module needs to be adjusted so as to work effectively without the reduction in lifetime. Once there is an increase in the temperature of the module components it call for high attention on thermal management to avoid destruction of the components(Cressler, 2012). For thermal management, the lifetime IGBT module has to be estimate to determine the power cycling capability of the IGBT. Once the junction temperature is high, it results in high stress levels which the device has to undergo thus reduction in the cycle number of the device. The lifetime of the IGBT device in most cases is limited by the package technologies which include the soft soldering and wire bonding. There are new technologies which have been introduced to increase the number of cycles such as the XT technology which has overcome the limitation of the current technologies such as the wire soldering(Flandre, 2014). HiPak Technology. HiPak technology refers to the high power IGBTs which covers a wide range of voltage from 1700V to 6500 V and current such as 400A to 3600 A. This HiPak module exists in different forms such as the single IGBT, dual diode, dual IGBT and also in a chopper configuration. Any IGBT module is made of IGBTs and diodes which are built on the basis substrates that are soldered to a base plate. At the terminals are conductor leads which are mainly used to provide an electrical connection from the electrical circuit to the outside of the module. Under high temperatures and current (Jason, 2015). For the module to work effectively there are improvements which have to be made as discussed below. Solution explanation and evaluation There are many possibilities which I came up with to ensure that the IGBT module is capable of operating under high temperatures of 230oc.I proposed a lot of modification and adjustments to the module components, joining technology and thermal management as discussed below. Chipset The design of the IGBT and the diode chip require a lot of improvement to be able to operate at high temperatures. Controllable and soft switching is very essential when the chipsets are used in the modules with high temperature. This is due to the combination of the large stray inductance and high currents which will normally result in the snappy behaviour and a very high voltage during the turning off(Jones, 2013). For high current using the same technology, the platform has to be upgraded from the initial SPT to SPT+. The technology of the SPT+ works more efficiently as compared to the initial SPT, this is because it offers up to 15 % lower losses while it ensures to maintain the turn-off losses. As shown in figure 2 below. The high temperature which is expected requires reliable and stable operations of all the devices which are beyond the limit. This requires a well-optimized termination design for the diode to reduce the leakages of high temperatures. The figure below shows a range of cool temperatures where by both the diode and the IGBT have been found out to be stable with no thermal runway which is under the direct application of a DC of about 1400V and 1700V which takes not less than 300 sec(Kolawa, 2015). Package There are four main functions of the packaging technology. They include: provision of a current path directly from Bus bar to the chip and back, cooling down the heat which is generated by the module, isolating the electrical contacts from one another and ensuring that the package has mechanical robustness. Considering the improvements which were done on the Gel, terminal, module soldering a new robust product with high voltage and the current were developed(Krozer, 2014). High-temperature capable Gel The silicone Gels to be applied in the prevention of the partial discharge and also seal the atmospheric contaminants and moisture from getting into the system. Moreover, where the system has to remain operational there are environmental rules which require the junction temperature to be stored at -55oc(Lucian, 2012). The current material which to be used for insulation is the silicone gel with the specification of operating between the range of -40 and 230oc.The new operational temperature and the new requirement of the chips called for verification of the characteristics of the material of two alternatives which are Gel E and Gel S. For the selection of alternative gels, dielectric properties together the extended temperature range are the most crucial requirements. The selected potential alternatives gel it had to undergo many investigations and test(Mantooth, 2015). Differential scanning calorimetry and thermos gravimetric analysis have to be carried out to be able to determine the thermal stability of the silicone gels which are to be selected. Thermal gravimetric indicated that both samples Gel R and Gel S dah lost the same amount of weight at the same temperature of 230oc. Physical characterisation focused mainly on the thickness and hardness of the isolation of the materials and also to the components of the system. The main objective is to have an insulating material which is soft and has a good sealing(McCormick, 2011). Carrying out a comparison of the different Gels it is very clear that Gel E had the highest adhesion force. Module Soldering with Spacer The requirements of the packaging technologies increase due to the increase in the operational temperatures; this is aimed at ensuring a long lifetime and high reliability of the IGBT module. Some of the lifetime failures which are identified included; wire bond contact, large area solder joints and terminal solder joints.AS a result of that additional step which was not there initial has to be included in the process of soldering the substrates to the base plate. Where substrate edges are attached a flat aluminium are soldered to the base plate. Mechanically and the reproducible stable spacer is given as a result of these bond, which guarantees a small thickness of the solder. Therefore reducing the tilting of the substrate. Modules without and with spacers have to undergone temperature swings to determine the importance of reliability(Parsons, 2013). Some substrate corners can be observed in all modules after they undergo cycling cracks in the substrate solder. Relating the solder thickness with the crack growth rate at their location it is clear that the locations which had the solder which was the thinnest had the highest crack growth rate as shown in figure 6 below. Therefore the application of spaces to better the cycling capability. High Current Terminals The contribution of resistive power losses of the module is increasing due to the increase in the semiconductor current ratings. Unwanted power impassions are caused by high currents from the bus bar to the power terminals. Moreover, they can cause reliability challenges as a result of the overheating of the internal conductor. This call for investigations of the current path(Willander, 2011). Besides switching losses and dominant conduction, resistive losses happen at many points. On this kind of the module the losses which occur contribute greatly to the overall losses that are witnessed. The terminal contributes a lot to the resistive losses. The chip metallization, the bond wires and the wire bonds are few contributors. To lower the losses that are generated in the terminal, it compulsory that the electrical resistance has to be lowered. Because there is no other good conductor which is affordable like copper it is important to change the geometry of the conductor which is being used(Podlesak, 2016). The terminals which are currently used in the HiPak module are shown in figure 7 below. By the use of the current terminals which are used in the HiPak module, there is a significant reduction in the electrical resistance which is mainly achieved by making the current path shorter and balancing the current density in the conductor. At the same time maintaining the mechanical reliability. With this new designs of the terminals, the wind turbine generator can be able to work at even very high temperatures. Materials used and their temperature limits. The following materials were proposed to be used to enable the wind turbine generator operate at very high temperatures; Aerogel Material; this material is used for insulation and has properties which allows it to perform under in high temperature environments. Aerogel is capable of withstanding high temperatures of up to 2000 degrees centigrade with very little or no transfer of heat to other components of the wind turbine generators. In that way it can be able to insulate the components of the generator effectively. Nickel alloys; Due to the advancement in technology. Nickel alloys can be used in the wind turbine generators. Niobium Alloys; is very dense when alloyed together with tungsten it can withstand high temperature of up 900 degree Celsius in that way it is much possible to be used in the manufacture of components of the wind turbine generator. Molybdenum; this material shows very unique creeps and strength resistance and the ability to withstand very high temperatures molybdenum can be able to withstand up to a temperature of 12oo degrees centigrade Conclusion In conclusion, in most cases, the IGBT is used as an electronic switch in many electrical appliances. It has a wide application in electric power, such as; wind power generation, trains, electric cars, lamp ballasts, refrigerators, stereo systems and even in the air conditioning.(Claeys, 2013). With the increase of the operating temperatures of the IGBT of the wind turbine generator. The user has the choice of utilising the operating temperatures to raise the output current or to increase the cooling cost. The IGBT module can increase its current output up to 12.5% if the operating temperatures are raised between 175oc to 230oc.For that reason good thermal management is very important considering the area in which the module is located. There are many improvements which can be done to the components of the IGBT module to ensure that it is capable of operating at 230oc.The improvement which are to be done include: The introduction of the HiPak technology, which can operate at very high temperatures and a wide range of voltage and current(Flandre, 2014). Use of high Current terminals to reduce the unwanted power impassions which are caused by high currents from the bus bar to the power terminals. Other adjustments which were to be done included the Module Soldering with Spacer to ensure a long lifetime and high reliability of the IGBT module. Application of high temperature capable Gel which are used in the prevention of the partial discharge and also seal the atmospheric contaminants and moisture from getting into the system of the module(Claeys, 2013). References Byron, M. J. (2015). Papers presented at the Conference on High-Temperature Electronics. Chicago: Institute of Electrical and Electronics Engineers. Christou, J. (2013). Reliability of High-Temperature Electronics. Texas: RIAC. Claeys, C. L. (2013). Proceedings of the Symposium on Low-Temperature Electronics and High-Temperature Superconductivity. Chicago: The Electrochemical Society. Colin, J. (2015). Fourth International High-Temperature Electronics Conference. Berlin: IEEE. Cressler, J. D. (2012). Extreme Environment Electronics. Mnchester: CRC Press. Flandre, D. (2014). Science and Technology of Semiconductor-On-Insulator Structures and Devices Operating in a Harsh Environment. Manchester: Springer Science Business Media. Jason, J. (2015). Proceedings of the Fourth Symposium on Low-Temperature Electronics and High-Temperature Superconductivity. Paris: The Electrochemical Society. Jones, M. (2013). Diamond Switches for High-Temperature Electronics. Texas: United States. Department of the Air Force. Kolawa, E. (2015). 1998 High-Temperature Electronic Materials, Devices and Sensors Conference. London: IEEE. Krozer, F. V. (2014). High-temperature electronics: proceedings of Symposium E on High-Temperature Electronics. London: Elsevier. Lucian, S. (2012). High Temperature Electronics Design for Aero Engine Controls and Health Monitoring. London: River Publishers. Mantooth, A. (2015). Materials for High-Temperature Semiconductor Devices. Paris: National Academies. McCormick, J. B. (2011). High-Temperature Electronics. London: Institute of Electrical and Electronics Engineers. Parsons, J. D. (2013). N-Type SiC Rectifying Junctions for High Power, High-Temperature Electronics. London: Defense Technical Information Center. Podlesak, T. (2016). High-Temperature Electronics. Chicago: CRC Press. Willander, M. (2011). High-Temperature Electronics. Texas: Springer US.

E-Commerce Performance Hospitality Tourism -Myassignmenthelp.Com

Question: Discuss About The E-Commerce Performance In Hospitality And Tourism? Answer Introduction The assignment is delving with the preparation of a Tourism E-Commerce Plan. The purpose of the E-Commerce Plan will be discussed. Also, the situation analysis regarding the company will be elucidated. This will be discussing about the company, the details of the organization and its current products and services. A discussion will also be made regarding the description of the target market and the segments that the company is required targeting for the chosen product. The organizations objectives relating to the marketing campaign will get briefly identified. Moreover, the methodology regarding the evaluation of the website will also get discussed. The company that has been chosen for this assignment is Manly Guest House. The guest house is offering the best quality service relating to budget accommodation in Manly, Sydney. This place is considered as the most famous beachside suburb. The guest house is offering a homely atmosphere having private accommodation as well as common amenities such as kitchen as well as bathrooms. The guesthouse is offering best quality budget accommodation in Manly where Single, Double, Twins, Trios and Family Rooms are being offered. The salient features of the guest house are free high speed internet, free wireless access, free towels, free bed linen, complimentary tea and coffee as well as pleasant backyard (Manly Guest House, 2017). Company Description The Manly Guest House is a budget guest house that is located near the beach. The guest house is within a 10-minute walk of Manly Beach as well as Manly Wharf. The Manly Sea Life Sanctuary as well as Sydney Harbour National Park is also within 5 kilometres radius of the guest house. In regard to the property features, it can be stated that there is the availability of self-parking, 24-hour room service as well as laundry facilities at this guest house. There is also the availability of free WiFi in public areas of the guest house. In addition to that, there is the presence of a computer station, a library as well as free newspapers onsite. In regard to room amenities, it can be stated that all the 19 rooms are offering free WiFi, 24-hour room service as well as complimentary newspapers on weekdays (Manly Guest House, 2017). On the ground floor, a guest can do the cooking of their meals in a kitchen that is fully equipped and relax in the TV lounge of the guest house with Foxtel, do t he checking of their emails for free on the computer having high speed internet or the guests might use their personal laptop with wireless connection. There is also the facility for enjoying the sun outside in the backyard of the guest house. Concerning the various kinds of rooms that are available in the guesthouse, it can be stated that there are single rooms, twin rooms, budget double room, standard queen room, trio room, and family room for four people, family room for five people, as well as family room for 6 people (Manly Guest House, 2017). Target Market The target market for the guest house can be identified with the help of surveys, online reviews, Google analytics, Facebook insights as well as Twitter insights. In respect of surveys, it can be stated that the earlier guests are the best resource of qualified information. The guest house does the using of post-stay guest surveys for ensuring that the travellers are having a better stay, and also finding other essential information. The online reviews of Manly Guest House are another area to search for key information. Guests most of the times do the mentioning of things they liked, disliked and what could have been better (Dima, 2014). This information could be used for making the necessary improvements at the guest house. For instance, in one of the reviews for Manly Guest House, the guest did the mentioning of the free beach cruisers, surfboards as well as skateboards (Fatima, 2017). Those additional services are a nice touch, particularly taking into consideration the location o f the guest house near the beach. The guest house is having the knowledge that Manly beach is drawing a lot of travellers to their property. They are capitalizing on their distinctive services and adding extras that most of the guest houses are not doing. The guest house is also planning to do the installation of Google analytics on the companys website, which is considered being a very effective tool (Rusko, 2017). The Manly Guest house is targeting the budget travellers who are searching for a clean, comfortable and relaxing place that is very near to the beach. The Manly Guest House is focusing on quality, luxurious, as well as individualized accommodation in respect of travellers. Its most significant groups of potential customers are those travellers who traditionally do the selection of the distinctive atmosphere of guest houses to the more conventional and sterile surroundings of hotels. To create a home away from home will be ensuring a large number of customers who will be revisiting again (Kant, 2016). The main segment of customers for the Manly Guest House is leisure travellers trying to find an accommodation in Manly. The guest house is planning to get registered at all the main destination-websites in Australia. The guest house is also undertaking the launch of a direct marketing campaign. Since, the guesthouse is located very near to the Manly Beach; the location plays a major role in the marketing strategy focused upon tourists who like to spend some leisurely time at the beach (Huang, 2017). The guest house is also directing their marketing efforts relating to conferencing as well as other events, at the locals in Manly. Objectives The Manly Guest house in order to achieve success and become one of its kinds follows various marketing objectives. This includes: Knowing the Guest: Manly Guesthouse exactly knows the needs of the guest and thereby tries to cater to them. The guesthouse thus provides various facilities so that the guest gets the best value for their money. Ensuring Unique Selling Point delivered to Guest: Every business has some unique selling point considered as a desirable feature for making business. Similarly, the Manly Guest house uses its unique location as selling point to its guests By Being Smart with the Advertising: Advertising is important for every business in gaining visibility. The Manly Guest house also adopts this advertising technique through posting online reviews in its website, surveys, Google analytics and Twitter and Facebook insights. Harnessing the Power of E-commerce for Gaining Visibility: Though increasing number of companies are relying on the Internet and e-mail facilities in driving business, this particular guest house is trying to adopt better means for increasing its profitability and thereby bringing in more business. Through Development of Seasonal and Special Promotions: Promotions considered as stalwart of marketing programme as there is scope for ample creativity. During peak seasons, the guesthouse also does various promotions on its special offers. By Being Consistent and Efficient: The Manly Guesthouse believes in being consistent and efficient in its business that they believe will encourage return visit from guests. This also allows them to convey a message about the guesthouse to their friends and family. Website Evaluation Methodology Website considered the most efficient process for the promotion of offers via the website of Manly Guest House. This allows individual special offer to be clearly visible on the homepage of the guest house via a banner or visual advert, and with the help of a link in the major navigation that helps in bringing customers to the special offers page of the guest house (Standing, 2014). Home page The home page is one of the most important pages of a website as it is responsible for driving in maximum traffic who can finally be potential customers. Thus, the homepage of the Manly Guest House is clear and simple and conveys the visitors about what it does in a simple language (Ren, 2014). Quality Quantity of Content The quality and quantity of the content is important for a website. Thus, Manly Guest house website not only maintains quality but also quantity. The content is crisp and to the point and is devoid of any punctuation, grammar and spelling mistakes (Cao, 2016). Descriptions are also to the point. The fresh touch in the content allows visitors in taking interest in going through the website. Web Architecture The web architecture referred to as a two-tiered architecture dependent on the web browser and the web server (Hua, 2016). The web browser is responsible for displaying information content and the web server transfers information to the clients. In terms of web architecture, the website of Manly Guest House seems perfect. Usability Accessibility Usability refers to how easily the website is usable. This depends on five criteria that include memorability, efficiency, errors, learn ability and satisfaction. On the other hand, accessibility refers to the facility in presenting information with sensory channels that not only include sight but also sound (Sigala, 2017). In this regard, the website of Manly Guest House is not only accessible but also usable. Commercialization Commercialization defined as the procedure in introducing a new thing into the market for the purpose of financial gain. The Manly Guest house has designed its website keeping in mind commercialization that would not only drive business but also increase its profitability. The language of the website should be easily understandable by the visitors. This has to note because in certain cases the first impression is usually the last one. The language should be lucid and have less of creativity (Ren, 2014). Familiar words must be used so that people takes an interest in reading the website. Now in this context if the website language for the Manly guesthouse is considered then it is not only lucid but also written in manner that anyone can understand. Brand image When designing a website the brand image of the company needs portrayal in a heartfelt and human manner (Gavalas, 2014). While accessing through Manly Guesthouse website one can see how the company has designed the website keeping the prime focus on the brand identity. Persuasiveness For a website to be persuasive there should be clarity so that the visitor can get an idea about what the site is dealing with even at a glance (Mohapatra, 2013). The use of superlatives should be less to the best extent possible and focus should be more specific. In this regard, if the website of the chosen guesthouse is considered then the website has maintained all the criteria required for persuading a visitor. Interactivity Website interactivity is essential factor in designing a website. Therefore, to make the website more interactive, the website should incorporate structure that ensures easy navigability. There should be use of varied colours that is to be hyperlinked with the page dedicated for subscription (Gavalas 2014). Moreover, in the era of Smartphone there should be required amount of optimization dome so that the website becomes accessible through the smart phone. There should also be a whole lot of content that should keep the visitors engaged. The website of Manly Guest house is quite interactive in this regard. Social web Social networking is a great way for showing the audience how invested one is in building ones brand image and bringing in business (Ren 2014). Thus, by answering queries of customers or by sharing content that is innovative the company ensures that it mainly focuses on creation of a brand of their interest. Content marketing should never end with the publication of your content. In this regard, the Manly Guest House discussed in report tries to enhance its visibility through promotion in various social media platforms. Mobile communications Mobile communication is a wireless communication where data and voice information transmitted, emitted and received by means of microwave. Some of the examples of the mobile communication include digital and cellular cordless telephones, pagers and satellite based communications. The website of the Manly Guest House provides a booking number to which the visitors can make a call for reservations. Conclusion To conclude, that Manly Guest house mainly concentrates upon the budget travellers who are searching for a clean, comfortable and relaxing place that is close to the beach. The Manly Guest House is giving high priority towards quality, luxurious, as well as individualized accommodation for the travellers. The guest houses most significant groups of prospective customers are those travellers who in general, do the selection of the distinctive atmosphere of guest houses to the more conventional and sterile surroundings of hotels. The guest house is also considering the launch of a direct marketing campaign. As because, the guest house is located close to the Manly Beach, the location plays a key role in the marketing strategy that is concentrating upon tourists who are having the inclination to spend some leisurely time at the beach. Therefore, the marketing objectives of Manly Guesthouse well described in the report. In addition to this, one can also find the website evaluation method ology in the perspective of home page, quantity and quality of the website, web architecture, usability and accessibility, language, commercialization, persuasiveness, social networking and mobile communication. Therefore, when the website of the company analyzed in this perspective, there is perfect implementation of all the aspects. Thus, the chosen company with its marketing strategy and perfect website will be able to draw in more visitors thereby adding them to their guest list Reference Cao, K., Yang, Z. (2016). 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